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WHAT can a medical supply company do to boost sales in a flat industry?At Scrubs Unlimited in Westwood Village, owner Phillip Gabriel generates nearly a third of his annual revenue in October selling everything from surgical scrubs and stethoscopes to lab coats and nurse''s uniforms for Halloween costumes.During October, Gabriel said he gets between 200 and 300 customers a day while the rest of the year he averages 30 or 40."October is my Christmas," he said. "Call me in December and I''ll cry on your shoulder, but this time of year is great costumes for me."

WHAT can a medical supply company do to boost sales in a flat industry?At Scrubs Unlimited in Westwood Village, owner Phillip Gabriel generates nearly a third of his annual revenue in October selling everything from surgical scrubs and stethoscopes to lab coats and nurse''s uniforms for Halloween costumes.During October, Gabriel said he gets between 200 and 300 customers a day while the rest of the year he averages 30 or 40."October is my Christmas," he said. "Call me in December and I''ll cry on your shoulder, but this time of year is great costumes for me."

Nicholas Rogers''s new study of the old buffy festival shows the connection halloween between such contemporary costumes versions of the holiday buffy and its antecedents. The Christian celebrations which are said to be precursors to our modern observance--All Hallows'' Eve, All Saints Day, Harvest Festival--are of comparatively halloween little interest to Rogers, costumes a historian at Canada''s York University. Rogers maintains that there is a unifying motif in related seasonal festivals as far back as the Celtic buffy Samhain, an autumnal celebration originating in Ireland, which reflected rites for the protection of the harvest, apprehension at the onset of winter and a more general awareness of the season''s shift toward increased darkness. That recurring motif is the celebration of transgressiveness. (While this is not a new term, a primary contemporary meaning is that of "exceeding a limit or boundary, especially of social acceptability." The related notion of liminality or liminal states--i.e., "consciousness or conduct related by proximity to the threshold of a physiological or psychological response"--is also significant here.)

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